Tuesday, January 31, 2006
Next, MTV? Green Entrepreneurs Par-tey
Last Wednesday I was in New York for the ICI-nyc party. A hip gathering of
environmentally minded folks who also happen to be leaders in fashion, design,
media and other societally influential outlets. The event was masterminded by
Josh Dorfman of Vivavi and Summer Rayne Oakes, aka 'the green fairy'
as a statement countering "the burlap sack theory" - namely that, in the words
of Dorfman, "ecologically sound products have to suck".
It was an awesome party, with some great press coverage. The whole thing represents an interesting trend in the environmental movement, and in my opinion, it's a good thing. It's more than just a "branding" of environmental thinking as hip - it's a bit of a reality check - a statement that says, you don't have to really "give up" the basic things that are fun and social, like parties and fashion, in order to
actively participate in a "greener" society.
I think the implications for business are twofold - one, a new set of successful entrepreneurs is exploding out of this movement who will be respected and emulated around the globe, and two, with a 'fashionable edge' - even if it's understood only superficially by many people - environmental demands by customers of all business will continue to increase.